Sex sells. Even when what you’re selling is anti-sex. Euro 2012, the most-watched soccer tourney outside of the World Cup, is rolling into the Ukraine this summer, and the protest group Femen thinks the tourney’s organizing body encourages sex tourism, as well as public drunkenness.
The group’s innovative way to spread its discontent: Instruct its members to take off their shirts while attacking the Euro trophy at public events. Two women have been arrested in recent weeks for doing just that. The second one made her move Monday and knocked the trophy to the floor. Femen promises to strike again. The world’s cameras await.